2013 Brand Guide
Throughout its history, March of Dimes has undergone many changes, modifications and updates to its brand identity. The following is a series of documents that outlined brand guidelines from 2013 to about 2017.
Internally referred playfully as "the bubbles", circles designed in brand colors were added to materials to help establish a sense of playfulness and wonder, themes that were chosen at an attempt to bring more supporters into the fold as March of Dimes began focusing on "stronger, healthier babies" (video).
In order to simplify the plethora of sub brands and their various logo designs, the decision was made to include the sub brands underneath the main March of Dimes "weeble" logo.
